THE SHOT GUN APPROACH—GROUP RECRUITING
Do you have a district with a major lack of quality unit commissioners? Do
you have a district that needs to reduce its unit-to-commissioner ratio from 10
to 1 to 3 to 1 with an infusion of new people in a quick and efficient manner?
Then, consider urging the District Key 3 to plan a group recruiting event.
Here's how it works:
The Key 3 decides on the date, time, place, and nature of the event. They
develop a list of prospects; brainstorm names at an informal gathering of
community leaders; obtain names from district Scouters and key unit leaders;
and add their own prospects based on the qualities needed.
They select a host who can attract prospects, perhaps the district
commissioner. The host invites prospects to his or her club, office, home,
backyard barbecue, or other attractive or prestigious location. A breakfast,
lunch, or reception may be a good setting. You might obtain a celebrity chef
or a celebrity who serves as honorary chef for the event.
Written invitations are followed up by a phone squad. Important—recruit
them to attend the event, not to be a commissioner. If a person says they
cannot attend the event, ask "Would you like a representative from our
commissioner staff to visit with you at your convenience?"
The program inspires, tells the commissioner story, presents the need, and
asks for a commitment. The event should be relaxed enough to enjoy good
fellowship but structured enough to emphasize the importance of commissioners
and to get a commitment.
Create excitement about the role of unit commissioner with an article in
community newspapers or a brochure in the invitation letter.
Have commissioners pick up prospects and drive them to the event or arrive
early and act as greeters. Place each prospect at a table with a commissioner
who can help close the sale.
Provide group orientation within 10 days of the event perhaps on the same
day of the week and at the same location.
A group recruiting event can bring a commissioner staff up to speed quickly.
People seek association with others. If the group includes the right people,
and their reaction is positive, most will agree to serve. When a group is
recruited together, they can be trained together. They can build team spirit
and quickly begin to function effectively.